O mercado de streaming na Coreia do Sul: disputas internas e a invasão estrangeira

Autores

DOI:

https://doi.org/10.11606/issn.2238-7714.no.2021.175837

Palavras-chave:

Hallyu, Coreia do Sul, Streaming, Wavve

Resumo

Através da Hallyu, a Coreia do Sul tem se tornado um polo significativo de produção de cultura pop. Devido às particularidades do mercado de TV e internet no país, as empresas de streaming estrangeiras têm tido dificuldade para crescerem lá. Em contrapartida, a Coreia se estabeleceu como um dos maiores mercados nacionais de streaming de vídeo na Ásia. A partir de uma revisão da literatura e de matérias jornalísticas, identificamos dois fenômenos significativos. Primeiro, um grupo de conglomerados locais se juntaram para formar a plataforma Wavve com o objetivo de enfrentar o “mal estrangeiro”, representado pela presença da Netflix no país. Segundo, a indústria sulcoreana está se utilizando da influência global das plataformas estrangeiras para expandir o alcance da Hallyu. Este estudo de caso, então, revela nuances e estratégias de uma indústria de mídia em ascensão na periferia global.

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Biografia do Autor

Daniela Mazur, Universidade Federal Fluminense

Doutoranda e Mestre em Comunicação no Programa de Pós-Graduação da Universidade Federal Fluminense (UFF) e Bacharel em Estudos de Mídia pela mesma Universidade. Coordenadora do projeto Série Clube (UFF), dedicado ao estudo da ficção seriada televisiva. Pesquisadora associada ao MidiÁsia (UFF) e ao TeleVisões (UFF).

Melina Meimaridis, Universidade Federal Fluminense

Doutoranda e Mestre em Comunicação no Programa de Pós-Graduação da Universidade Federal Fluminense e graduada em Estudos de Mídia pela mesma Universidade. Pesquisadora associada ao TeleVisões (UFF) e ao projeto Série Clube (UFF).

Daniel Rios, Universidade Federal Fluminense

Doutorando e Mestre em Comunicação no Programa de Pós-Graduação da Universidade Federal Fluminense e Bacharel em Estudos de Mídia pela mesma Universidade. Pesquisador associado ao TeleVisões (UFF) e ao projeto Série Clube (UFF).

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Publicado

2021-07-30

Como Citar

Mazur, D., Meimaridis, M., & Rios, D. (2021). O mercado de streaming na Coreia do Sul: disputas internas e a invasão estrangeira. Novos Olhares, 10(1), 88-101. https://doi.org/10.11606/issn.2238-7714.no.2021.175837

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