O mercado de streaming na Coreia do Sul: disputas internas e a invasão estrangeira
DOI:
https://doi.org/10.11606/issn.2238-7714.no.2021.175837Palavras-chave:
Hallyu, Coreia do Sul, Streaming, WavveResumo
Através da Hallyu, a Coreia do Sul tem se tornado um polo significativo de produção de cultura pop. Devido às particularidades do mercado de TV e internet no país, as empresas de streaming estrangeiras têm tido dificuldade para crescerem lá. Em contrapartida, a Coreia se estabeleceu como um dos maiores mercados nacionais de streaming de vídeo na Ásia. A partir de uma revisão da literatura e de matérias jornalísticas, identificamos dois fenômenos significativos. Primeiro, um grupo de conglomerados locais se juntaram para formar a plataforma Wavve com o objetivo de enfrentar o “mal estrangeiro”, representado pela presença da Netflix no país. Segundo, a indústria sulcoreana está se utilizando da influência global das plataformas estrangeiras para expandir o alcance da Hallyu. Este estudo de caso, então, revela nuances e estratégias de uma indústria de mídia em ascensão na periferia global.
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Copyright (c) 2021 Daniela Mazur, Melina Meimaridis, Daniel Rios
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