Medindo relações com investidores e comunicação financeira: teste empírico das escalas de relações públicas

Autores

  • Alexander V. Laskin Quinnipiac University

DOI:

https://doi.org/10.11606/issn.2238-2593.organicom.2021.183841

Palavras-chave:

Escalas de relações públicas, Dimensões de relações públicas, Relações com investidores

Resumo

Os modelos de relações públicas tornaram-se um dos paradigmas mais pesquisados no campo das relações públicas. No entanto, depois que os modelos foram reconceituados em dimensões, os pesquisadores focados no desenvolvimento de modelos/dimensões praticamente desapareceram. Este estudo, entretanto, põe à prova os modelos/dimensões reconceituados: as escalas de relações públicas. Este estudo relata o primeiro teste empírico das escalas de relações públicas, aplicando-as a uma das especializações de relações públicas, as relações com investidores.

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Biografia do Autor

Alexander V. Laskin, Quinnipiac University

Ph.D. in Public Relations from the University of Florida.
Professor at Quinnipiac University.

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Publicado

2021-07-12