Construindo públicos e comunicando a sustentabilidade: lições da Teoria do Público Situacional

Autores

DOI:

https://doi.org/10.11606/issn.2238-2593.organicom.2023.212967

Palavras-chave:

Comunicação constitutiva, fenômenos comunicativos, sustentabilidade, conservação ambiental, mídia digital

Resumo

A comunicação ambiental e turística em áreas protegidas é essencial para promover a sustentabilidade. A teoria situacional dos públicos foi usada para abordar os fenômenos comunicativos no turismo, seguindo um método de revisão teórica multidisciplinar. Descobriu-se que a construção de públicos é influenciada pela metáfora do artista, pelo contexto comunicativo e pela mídia digital. A teoria situacional do público fornece uma estrutura sólida para estratégias eficazes, considerando a mídia digital e abordagens atualizadas.

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Biografia do Autor

  • María de Jesús Moo Canul, Universidad Autónoma del Estado de Quintana Roo

    Doctorante en Investigación de la Comunicación; Maestra en Comunicación corporativa; Profesora investigadora de carrera en la Universidad Autónoma del Estado de Quintana Roo, México.

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Publicado

2023-12-28

Como Citar

MOO CANUL, María de Jesús. Construindo públicos e comunicando a sustentabilidade: lições da Teoria do Público Situacional. Organicom, São Paulo, Brasil, v. 20, n. 43, p. 16–27, 2023. DOI: 10.11606/issn.2238-2593.organicom.2023.212967. Disponível em: https://www.revistas.usp.br/organicom/article/view/212967.. Acesso em: 20 jul. 2024.