C. J. Fombrum, K. U. Nielsen, e N. G. Trad, “The two faces of reputation risk: anticipating downside losses while exploiting upside gains”, Organicom, vol. 4, nº 7, p. 70–83, dez. 2007, doi: 10.11606/issn.2238-2593.organicom.2007.138944.