Medindo relações com investidores e comunicação financeira: teste empírico das escalas de relações públicas
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2021.183841Palavras-chave:
Escalas de relações públicas, Dimensões de relações públicas, Relações com investidoresResumo
Os modelos de relações públicas tornaram-se um dos paradigmas mais pesquisados no campo das relações públicas. No entanto, depois que os modelos foram reconceituados em dimensões, os pesquisadores focados no desenvolvimento de modelos/dimensões praticamente desapareceram. Este estudo, entretanto, põe à prova os modelos/dimensões reconceituados: as escalas de relações públicas. Este estudo relata o primeiro teste empírico das escalas de relações públicas, aplicando-as a uma das especializações de relações públicas, as relações com investidores.
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Copyright (c) 2021 Alexander V. Laskin
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