How innovative climate leads to project success: the moderating role of gender and work culture

Resumo

Purpose – In modern times, innovation is considered as a vital component of sustainable competitive
advantage. The purpose of this paper is to identify how innovation at the individual level [innovative work
behavior (IWB)] and at the organizational level [innovative organizational climate (IOC)] affects the chances of
success of a particular project. Additionally, the moderating effect of gender and work culture on the relation
between innovative climate and behavior is tested in the study.
Design/methodology/approach – Survey technique was used to collect data from 425 employees
working in project departments at the executive, middle level and senior level management in the paint
manufacturing industry of Pakistan. Multiple regression, as well as Preacher and Hayes (2004) tests, were
applied to test the hypotheses.
Findings – The result of the data analysis showed that IWB acts as a mediator between IOC and project
success (PS), thereby supporting the hypothesized model of innovation and PS. Work culture was supported
as a moderator; however, no moderating effect of gender was validated by the results.
Research limitations/implications – The management must make sure that to maximize the rate of
success of projects, innovative work climate within the organizations and departments be given due
importance. In addition to this, personnel’s individual innovation capabilities must also be enhanced by
taking steps toward improvement through training and development.

Originality/value – Though attention has been given to research in innovation in light of other related
variables, its relation to PS remains yet to be studied. The effect of gender and work culture on innovation in
Pakistani paint industry was long over-due which has been addressed by this study