Sustainable innovation and inclusive business in Latin America

Autores

  • Maria Alejandra Pineda-Escobar Faculty of Business, Management and Sustainability, Institucion Universitaria Politecnico Grancolombiano, Bogota

DOI:

https://doi.org/10.1108/INMR-07-2021-0116

Palavras-chave:

Base of the pyramid, BoP, Inclusive business, Sustainable innovation, Latin America, Content analysis

Resumo

Purpose – This exploratory research aims to analyze sustainable innovation in the context of inclusive business in Latin America. Design/methodology/approach – The study performs a summative content analysis of 22 inclusive businesses (IBs) of current Business Call to Action (BCtA) members in Latin America. Codes were created to identify the modification or introduction of sustainable products/services/processes. Data were analyzed using NVivo 12. Findings – Results show a prevalence of Colombian examples within Latin American inclusive business, and a more significant proportion in the agricultural sector, consistent with reports found in the literature. The authors found that sustainable innovation takes place when introducing new products/services/processes that respond to the needs of the bottom of the pyramid (BoP) population, or modifying existing processes and services to make them more sustainable. Originality/value – As most sustainable innovation literature is product-oriented and technically dominated, these results contribute to the newer works adopting a more comprehensive conception of innovation, providing empirical evidence at the product, service and process levels. The results provide insights on how inclusive businesses make adaptations to improve the sustainability of their supply chains to bring their products/services within reach of isolated and disadvantaged communities. The findings also suggest that sustainable product innovation in an inclusive business goes beyond a cost reduction objective. Tailored design reveals a hybrid socioeconomic goal with a high degree of local context embeddedness and precise attention to nascent specialized demand. The results could be of practical use for organizations that want to operate an inclusive business in BoP markets.

Downloads

Não há dados estatísticos.

Referências

Adams, R., Jeanrenaud, S., Bessant, J., Denyer, D., & Overy, P. (2016). Sustainability-oriented Innovation: A Systematic Review. International Journal of Management Reviews, 18(2), 180–205. https://doi.org/10.1111/ijmr.12068

Alok, S., Raveendran, J., & Shaheen, M. (2014). Conflict Management Strategies Used by Indian Software Companies: A Summative Content Analysis. The IUP Journal of Soft Skills, VIII(4), 47–61.

Arnold, D. G., & Williams, L. H. D. (2012). The paradox at the base of the pyramid: environmental sustainability and market-based poverty alleviation. International Journal of Technology Management, 60(1/2), 44. https://doi.org/10.1504/IJTM.2012.049105

Arthur, C. L., Wu, J., Yago, M., & Zhang, J. (2017). Investigating performance indicators disclosure in sustainability reports of large mining companies in Ghana. Corporate Governance: The International Journal of Business in Society, 17(4), 643–660. https://doi.org/10.1108/CG-05-2016-0124

Ashley, C., Harrison, T., & Schramm, C. (2014). Adding value to innovation ? Lessons on donor support to inclusive business from the Business Innovation Facility pilot (Issue January).

Bag, S., & Gupta, S. (2017). Antecedents of Sustainable Innovation in Supplier Networks: A South African Experience. Global Journal of Flexible Systems Management, 18(3), 231–250. https://doi.org/10.1007/s40171-017-0158-4

Berkhout, F. (2011). Eco-innovation: reflections on an evolving research agenda. International Journal of Technology, Policy and Management, 11(3/4), 191–197. https://doi.org/10.1504/ijtpm.2011.042079

Bocken, N. M. P., Olivetti, E. A., Cullen, J. M., Potting, J., & Lifset, R. (2017). Taking the Circularity to the Next Level: A Special Issue on the Circular Economy. Journal of Industrial Ecology, 21(3), 476–482. https://doi.org/10.1111/jiec.12606

Boons, F., & Lüdeke-Freund, F. (2013). Business models for sustainable innovation: State-of-the-art and steps towards a research agenda. In Journal of Cleaner Production (Vol. 45). https://doi.org/10.1016/j.jclepro.2012.07.007

Bos-Brouwers, H. E. J. (2010). Corporate sustainability and innovation in SMEs: Evidence of themes and activities in practice. Business Strategy and the Environment, 19(7), 417–435. https://doi.org/10.1002/bse.652

Casado Cañeque, F. (2015). Lessons learned: Moving the inclusive business agenda forward. In F. Casado Cañeque & S. L. Hart (Eds.), Base of the Pyramid 3.0 (pp. 5–10). Greenleaf Publishing.

Casado Cañeque, F., & Hart, S. L. (Eds.). (2015). Base of the Pyramid 3.0 Sustainable Development through Innovation and Entrepreneurship (1st ed.). Routledge. https://doi.org/https://doi.org/10.4324/9781351285964

Chataway, J., Hanlin, R., & Kaplinsky, R. (2014). Inclusive innovation: An architecture for policy development. Innovation and Development, 4(1), 33–54.

Chen, Y.-S., Lai, S.-B., & Wen, C.-T. (2006). The Influence of Green Innovation Performance on Corporate Advantage in Taiwan. Journal of Business Ethics, 67(4), 331–339. https://doi.org/10.1007/s10551-006-9025-5

Cillo, V., Petruzzelli, A. M., Ardito, L., & Del Giudice, M. (2019). Understanding sustainable innovation: A systematic literature review. Corporate Social Responsibility and Environmental Management, 26(5), 1012–1025. https://doi.org/10.1002/csr.1783

Creswell, J. W., & Plano Clark, V. L. (2011). Designing and conducting mixed methods research. SAGE Publications.

Duriau, V. J., Reger, R. K., & Pfarrer, M. D. (2007). A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements. Organizational Research Methods, 10(1), 5–34. https://doi.org/10.1177/1094428106289252

Elkington, J. (1997). Cannibals with forks: The triple bottom line of 21st century business. Capstone Publishing Limited.

FAO. (2015). Inclusive Business Models. Guidelines for improving linkages between producer groups and buyers of agricultural produce.

Ferronato, N., & Torretta, V. (2019). Waste mismanagement in developing countries: A review of global issues. International Journal of Environmental Research and Public Health, 16(6). https://doi.org/10.3390/ijerph16061060

Gao, D., Xu, Z., Ruan, Y. Z., & Lu, H. (2017). From a systematic literature review to integrated definition for sustainable supply chain innovation (SSCI). Journal of Cleaner Production, 142, 1518–1538. https://doi.org/10.1016/j.jclepro.2016.11.153

Golja, T., & Požega, S. (2012). Inclusive Business – What It Is All About? Managing Inclusive Companies. International Review of Management and Marketing, 2(1), 22–42.

Govindarajan, V., & Ramamurti, R. (2011). Reverse innovation, emerging markets, and global strategy. Global Strategy Journal, 1(3–4), 191–205. https://doi.org/10.1002/gsj.23

Hahn, R., Spieth, P., & Ince, I. (2018). Business model design in sustainable entrepreneurship: Illuminating the commercial logic of hybrid businesses. Journal of Cleaner Production, 176, 439–451. https://doi.org/10.1016/j.jclepro.2017.12.167

Hall, J., Matos, S. V., & Martin, M. J. C. (2014). Innovation pathways at the Base of the Pyramid: Establishing technological legitimacy through social attributes. Technovation, 34(5–6), 284–294. https://doi.org/10.1016/j.technovation.2013.12.003

Hammond, A. L. ., Kramer, W. J. ., Katz, R. S. ., & Tran, J. T. (2007). The next 4 billion : market size and business strategy at the base of the pyramid. World Bank.

Hart, S. L., & Christensen, C. M. (2002). The Great Leap: Driving Innovation From the Base of the Pyramid. MIT Sloan Management Review, 44(1), 51–56.

Hart, S. L., Sharma, S., & Halme, M. (2016). Poverty, Business Strategy, and Sustainable Development. Organization and Environment, 29(4), 401–415. https://doi.org/10.1177/1086026616677170

Heeks, R., Foster, C., & Nugroho, Y. (2014). New models of inclusive innovation for development. Innovation and Development, 4(2), 175–185. https://doi.org/10.1080/2157930X.2014.928982

Hojnik, J., & Ruzzier, M. (2016). What drives eco-innovation? A review of an emerging literature. Environmental Innovation and Societal Transitions, 19, 31–41. https://doi.org/10.1016/j.eist.2015.09.006

Hsieh, H.-F., & Shannon, S. E. (2005). Three Approaches to Qualitative Content Analysis. Qualitative Health Research, 15(9), 1277–1288. https://doi.org/10.1177/1049732305276687

Inter American Development Bank [IADB]. (2015). Transforming Business Relationships: Inclusive business in Latin America.

Khavul, S., & Bruton, G. D. (2013). Harnessing Innovation for Change: Sustainability and Poverty in Developing Countries. Journal of Management Studies, 50(2), 285–306. https://doi.org/10.1111/j.1467-6486.2012.01067.x

Kneipp, J. M., Gomes, C. M., Kruglianskas, I., Motke, F. D., & Frizzo, K. (2021). Sustainable innovation practices and the degree of innovation of business models in Brazilian industrial companies. World Journal of Science, Technology and Sustainable Development, 18(3), 221–238. https://doi.org/10.1108/wjstsd-02-2021-0019

Kondracki, N., Wellman, N., & Amundson, D. (2002). Content Analysis: Review of Methods and Their Applications in Nutrition Eduction. Journal Of Nutrition Education & Behavior, 34(4), 224–230.

Krämer, A., & Herrndorf, M. (2012). Policy Measures To Support Inclusive and Green Business Models.

Landorf, C. (2009). Social inclusion and sustainable urban environments: an analysis of the urban and regional planning literature. In M. Horner, A. Price, J. Bebbington, & R. Emmanuel (Eds.), Proceedings of Second International Conference on Whole Life Urban Sustainability and its Assessment, (pp. 847–864). Loughborough University.

Lashitew, A. A., Bals, L., & van Tulder, R. (2020). Inclusive Business at the Base of the Pyramid: The Role of Embeddedness for Enabling Social Innovations. Journal of Business Ethics, 162(2), 421–448. https://doi.org/10.1007/s10551-018-3995-y

Liao, Z. (2018). Market Orientation and FIRMS’ Environmental Innovation: The Moderating Role of Environmental Attitude. Business Strategy and the Environment, 27, 117–127. https://doi.org/10.1002/bse.1988

London, T. (2012). Constructing a Base-of-the-Pyramid Business in a Multinational Corporation : CEMEX ’ s Patrimonio Hoy Looks to Grow. In Michigan Ross School of Business. WDI Publishing (case W92C02; Issue March).

London, T., Anupindi, R., & Sheth, S. (2010). Creating mutual value: Lessons learned from ventures serving base of the pyramid producers. Journal of Business Research, 63(6), 582–594. https://doi.org/10.1016/J.JBUSRES.2009.04.025

Lüdeke-Freund, F., Gold, S., & Bocken, N. M. P. (2019). A Review and Typology of Circular Economy Business Model Patterns. Journal of Industrial Ecology, 23(1), 36–61. https://doi.org/10.1111/jiec.12763

Lundin, J., & Dumont, G. (2017). Medical mobile technologies - what is needed for a sustainable and scalable implementation on a global scale? Global Health Action, 10(3). https://doi.org/10.1080/16549716.2017.1344046

Nakata, C. (2012). From the Special Issue Editor: Creating New Products and Services for and with the Base of the Pyramid. J PROD INNOV MANAG, 29(1), 3–5. https://doi.org/10.1111/j.1540-5885.2011.00873.x

Nakata, C., & Weidner, K. (2012). Enhancing new product adoption at the base of the pyramid: A contextualized model. J PROD INNOV MANAG, 29(1), 21–32. https://doi.org/10.1111/j.1540-5885.2011.00876.x

Nkurunziza, G., Munene, J., Ntayi, J., & Kaberuka, W. (2019). Business process reengineering in developing economies. Innovation & Management Review, 16(2), 118–142. https://doi.org/10.1108/inmr-03-2018-0010

Oltra, V., & Jean, M. Saint. (2009). Sectoral systems of environmental innovation: An application to the French automotive industry. Technological Forecasting and Social Change, 76(4), 567–583. https://doi.org/10.1016/j.techfore.2008.03.025

Organisation for Economic Cooperation and Development [OECD]. (2013). Innovation and Inclusive Development.

Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Adm Policy Ment Health, 42(5), 533–544. https://doi.org/10.1007/s10488-013-0528-y

Pineda-Escobar, M. A. (2013). Business, Sustainability, and Base of the Pyramid. In Principles and Strategies to Balance Ethical, Social and Environmental Concerns with Corporate Requirements (Vol. 12, pp. 67–91). Emerald Group Publishing Limited. https://doi.org/10.1108/S2051-5030(2013)0000012009

Pineda-Escobar, M. A. (2019). Moving the 2030 agenda forward: SDG implementation in Colombia. Corporate Governance (Bingley), 19(1), 176–188. https://doi.org/10.1108/CG-11-2017-0268

Prahalad, C. K. (2012). Bottom of the Pyramid as a Source of Breakthrough Innovations. J PROD INNOV MANAG, 29(1), 6–12. https://doi.org/10.1111/j.1540-5885.2011.00874.x

Prahalad, C. K., & Hart, S. L. (2002). The Fortune at the Bottom of the Pyramid. Strategy+business, 26(first quarter), 1–13.

Radjou, N., Prabhu, J., & Ahuja, S. (2012). Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. Jossey-Bass.

Ross, R. B., Pandey, V., & Ross, K. L. (2015). Sustainability and Strategy in U.S. Agri-Food Firms: An Assessment of Current Practices. International Food and Agribusiness Management Review, 18(1), 17–48.

Säynäjoki, E.-S., Inkeri, V., Heinonen, J., & Junnila, S. (2014). How central business district developments facilitate environmental sustainability – A multiple case study in Finland. Cities, 41, 101–113. https://doi.org/10.1016/j.cities.2014.05.010

Schaltegger, S., Lüdeke-Freund, F., & Hansen, E. G. (2016). Business Models for Sustainability: A Co-Evolutionary Analysis of Sustainable Entrepreneurship, Innovation, and Transformation. Organization and Environment, 29(3), 264–289. https://doi.org/10.1177/1086026616633272

Schiederig, T., Tietze, F., & Herstatt, C. (2012). Green innovation in technology and innovation management – an exploratory literature review. R&D Management, 42(2), 180–192. https://doi.org/10.1111/j.1467-9310.2011.00672.x

Schot, J., & Steinmueller, W. E. (2016). Framing Innovation Policy For Transformative Change: Innovation Policy 3.0.

Sivaprakasam, S., & Srinivasan, R. (2015). Frugal Services Innovation—Lessons from the Emerging Markets and an Adoption Framework for First-World Corporations and Governments. In The Handbook of Service Innovation (pp. 683–702). https://doi.org/10.1007/978-1-4471-6590-3

SNV, & WBCSD. (2011). Inclusive Business: Creating Value in Latin America.

Song, W., & Yu, H. (2018). Green Innovation Strategy and Green Innovation: The Roles of Green Creativity and Green Organizational Identity. Corporate Social Responsibility and Environmental Management, 25(2), 135–150. https://doi.org/10.1002/csr.1445

Soni, P., & Krishnan, R. T. (2014). Frugal innovation: Aligning theory, practice, and public policy. Journal of Indian Business Research, 6(1), 29–47. https://doi.org/10.1108/JIBR-03-2013-0025

United Nations Conference on Trade and Development [UNCTAD]. (2017). New innovation approaches to support the implementation of the Sustainable Development Goals.

Varadarajan, R., & Kaul, R. (2018). Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations. Journal of Business Research, 86, 225–233. https://doi.org/10.1016/j.jbusres.2017.03.017

Wiese, A., Kellner, J., Lietke, B., Toporowski, W., & Zielke, S. (2012). Sustainability in retailing – a summative content analysis. International Journal of Retail & Distribution Management, 40(4), 318–335. https://doi.org/10.1108/09590551211211792

World Entrepreneurs Investment Forum [WEIF]. (2017). Manama Declaration. Achieving the Sustainable Development Goals through Entrepreneurship & Innovation.

Yoon, E., & Tello, S. (2009). Drivers of Sustainable Innovation: Exploratory Views and Corporate Strategies. Seoul Journal of Business, 15(2), 85–115.

Downloads

Publicado

2022-07-08

Como Citar

Pineda-Escobar, M. A. . (2022). Sustainable innovation and inclusive business in Latin America. INMR - Innovation & Management Review, 19(3), 192-207. https://doi.org/10.1108/INMR-07-2021-0116

Edição

Seção

Artigos