Innovation orientation and performance of small and medium-sized enterprises (SMES) in Ghana: evidence from manufacturing sector


  • Kassimu Issau University of Cape Coast, Cape Coast, Ghana
  • Innocent Senyo Kwasi Acquah University of Cape Coast, Cape Coast, Ghana
  • Robert Ipiin Gnankob University of Cape Coast, Cape Coast, Ghana
  • Zulaiha Hamidu University of Cape Coast, Cape Coast, Ghana



Performance, Ghana, SMEs, PLS-SEM, Manufacturing sector, Innovation orientation


Purpose – The purpose of this paper is to assess the influence of innovation orientation dimensions on the
performance of manufacturing small- and medium-sized enterprises (SMEs) in Ghana.
Design/methodology/approach – Probability sampling technique, particularly, simple random
method, was used for this study. Approximately, 81% response rate was achieved from a total sample size of
346. Furthermore, PLS-SEM technique was used to determine the relationships among the study variables.
Findings – The result showed that market innovation significantly predicted SMEs’ performance.
Conversely, non-significant positive nexus was established between process innovation and SMEs’
performance as well as product innovation and SMEs’ performance.
Practical implications – Based on the outcome, the stakeholders in the SME sector should aim at
improving their market, products and process innovations.
Originality/value – Despite the importance attached to the employment of innovation in the SME sector
by scholars in the extant literature, studies involving dimensions of innovation orientation on SMEs’
performance were not much seen in literature. This study enriched literature by determining the relationships
between the innovation orientation dimensions and SMEs’ performance


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Innovation orientation and performance of small and medium-sized enterprises (SMES) in Ghana: evidence from manufacturing sector. (2023). INMR - Innovation & Management Review, 19(4), 290-305.