CONSUMER BEHAVIOR AND FACTORS THAT AFFECT SATISFACTION AND RISK PERCEPTION OF PURCHASES OF OWN BRAND FOOD PRODUCTS. INMR - Innovation & Management Review, [S. l.], v. 12, n. 1, p. 351–370, 2015. Disponível em: https://www.revistas.usp.br/rai/article/view/100328.. Acesso em: 17 may. 2024.