Innovation in the “forgotten businesses”. INMR - Innovation & Management Review, [S. l.], v. 18, n. 4, p. 350–364, 2021. DOI: 10.1108/INMR-04-2019-0045. Disponível em: https://www.revistas.usp.br/rai/article/view/193088.. Acesso em: 1 maio. 2024.