Orchestrating frugal eco-innovation: the plethora of challenges and diagnostics in lean startups of emerging economies. INMR - Innovation & Management Review, [S. l.], v. 19, n. 4, p. 339–367, 2023. DOI: 10.1108/INMR-11-2020-0171. Disponível em: https://www.revistas.usp.br/rai/article/view/207263.. Acesso em: 4 maio. 2024.