INFORMATION TECHNOLOGY AND MASS CUSTOMIZATION: EVIDENCES IN THE TRANSFORMATION INDUSTRY DOI:10.5773/rai.v8i2.643. INMR - Innovation & Management Review, [S. l.], v. 8, n. 2, p. 190–215, 2011. Disponível em: https://www.revistas.usp.br/rai/article/view/79219.. Acesso em: 19 may. 2024.