“THE IMPACT OF PROJECT INTRODUCTION HEURISTICS ON RESEARCH AND DEVELOPMENT PERFORMANCE”, INMR, rev. adm. inov., vol. 14, nº 2, p. 151–161, jul. 2017, Acessado: 29º de abril de 2024. [Online]. Disponível em: https://www.revistas.usp.br/rai/article/view/114412