Cross-cutting best practices for new product development (NPD) in turbulent environments: the effects of integration and co-creation. INMR, rev. adm. inov. [Internet]. 27º de abril de 2022 [citado 29º de abril de 2024];19(2):106-22. Disponível em: https://www.revistas.usp.br/rai/article/view/197006