INFORMATION TECHNOLOGY AND MASS CUSTOMIZATION: EVIDENCES IN THE TRANSFORMATION INDUSTRY DOI:10.5773/rai.v8i2.643. INMR, rev. adm. inov. [Internet]. 2011 Aug. 31 [cited 2024 May 19];8(2):190-215. Available from: https://www.revistas.usp.br/rai/article/view/79219