Social business and social innovation: the Brazilian experience
DOI:
https://doi.org/10.1108/INMR-06-2020-0081Palavras-chave:
Social entrepreneurship, Social innovation, Social business, Socio-environmental valueResumo
Purpose – The aim of this article is to contribute to the field of social businesses, particularly considering the dimension of social innovation.
Design/methodology/approach – The authors adopted a qualitative approach, whose purpose is to gather in-depth insights into a problem to understand its contextual elements and interrelations. The authors used an exploratory descriptive design and a multiple case study, which allows the identification of similarities and differences in the research subjects. They developed a scale that enables the classification of the operation logic of the social businesses analyzed.
Findings – It became evident that social businesses present a few differences in their modus operandi: those based on a social logic are more concerned with the generation of socio-environmental value, however with small-scale innovation; in contrast, social business guided by a market logic do not intend to generate socioenvironmental value in different dimensions and are more concerned with the wider range of their innovations.
Research limitations/implications – This research analyzed social businesses from a founder and manager perspective and did not comprise all stakeholders. The purpose of this study was not to measure the effective impact generated by innovation, but to understand its potential to generate socioenvironmental value.
Practical implications – The generation of socio-environmental value and the strategies to expand practices of social innovation are associated with the operation logic of social business.
Originality/value – The created scale allowed the classification of social businesses in terms of operation logic (greater emphasis on market or social aspects) and proposes a few dimensions to evaluate a socioenvironmental innovation.
Downloads
Referências
Alter, K. (2007). Social Enterprise Typology. Virtue Ventures LLC.
Austin, J., Stevenson, H., & Wei-Skillern, J. (2006). Social and commercial entrepreneurship: Same, different, or both? Entrepreneurship: Theory and Practice, v. 30, n. 1, p. 1–22.
Bannick, M., & Goldman, P. (2012). Priming the Pump: The Case for a Sector Based Approach to Impact Investing. Omidyar Network.
Bak, C. K. (2018). Definitions and Measurement of Social Exclusion—A Conceptual and Methodological Review. Advances in Applied Sociology, 8, 422-443.
Bardin, L. (1994). Análise de conteúdo. Lisboa: Edições 70.
Barki, E., Comini, G., Cunliffe, A., Hart, S., & Rai, S. (2015). Social Entrepreneurship and Social Business: Retrospective and Prospective Research. RAE-Revista de Administração de Empresas, v. 55, n. 4, p. 380–384.
Battilana, J., & Lee, M. (2014). Advancing Research on Hybrid Organizing – Insights from the Study of Social Enterprises. The Academy of Management Annals, v. 8, n. 1, p. 397–441.
Battilana, J., Lee, M., Walker, J., & Dorsey, C. (2012). In Search of the Hybrid Ideal. Stanford Social Innovation Review, v. 10, n. 3, p. 51–55.
Bignetti, L. P. (2011). As inovações sociais: uma incursão por ideias, tendências e focos de pesquisa. Ciências Sociais Unisinos, v. 47, n. 1, p. 3–14.
Celli, J. B., & González, R. A. (2010). Iniciativas de mercado con sectores de bajos ingresos y generación de valor econômico. In P. Márquez, E. Reficco & G. Berger. Negocios inclusivos – iniciativas de mercado con los pobres de Iberoamérica. Bogotá, Colômbia: Amaral Editores/BID.
Chesbrough, H. (2006) Open Innovation: A New Paradigm for Understanding Industrial Innovation. In: Chesbrough, H.; VAnhaverbeke, W.; West, J. (Ed.). Open Innovation: Researching a New Paradigm. Oxford: Oxford University Press. p. 1–12.
Comini, G., Barki, E., & Aguiar, L. T. (2012). De. A three-pronged approach to social business: a Brazilian multi-case analysis social businesses. Revista de Administração, v. 47, n. 3, p. 385–397.
Crossan, M. M., & Apaydin, M. (2010). A multi-dimensional framework of organizational innovation: A systematic review of the literature. Journal of Management Studies, v. 47, n. 6, p. 1154–1191.
D’Amario, E. Q., & Comini, G. M. (2020). Social Innovation in Brazilian Social Entrepreneurships: A proposed scale for its classification. RGBN Revista Brasileira de Gestão de Negócios.
De Bruin, A., & Stangl, L. M. (2013). The Social Innovation Continuum: Towards Addressing Definitional Ambiguity. In: EMES-SOCENT Conference Selected Papers, Liege. Anais... Liege: EMES.
Defourny, J., & Nyssens, M. (2012). The EMES Approach of Social Enterprise in a Comparative Perspective.[s.l: s.n.].
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, v. 14, n. 4, p. 532–550.
Langley, A., & Abdallah, C. (2011). Templates and Turns in Qualtative Studies of Strategy and Management. Research Methodology in Strategy and Management, v. 6, n. 2011, p. 201–235.
Maanen, J. Van. (1979). Reclaiming qualitative methods for organizational research: A preface. Administrative Science Quarterly, p. 520–527.
Martin, R. L., & Osberg, S. (2007). Social Entrepreneurship: The case for definition. Stanford Social Innovation Review, v. Spring, p. 29–39.
Martins, G., & Theóphilo, C. (2009). Metodologia da investigação científica para ciências sociais aplicadas. São Paulo: Atlas.
Mendoza, R. U. (2011). Why do the poor pay more? Exploring the poverty penalty concept. Journal of International Development, v. 23, n. 1, p. 1–28, jan.
Moulaert, F., Maccallum, D., Mehmood, A., & Hamdouch, A. (2013). General introduction: the return of social innovation as a scientific concept and a social practice. In: Frank Moulaert; Maccallum, D.; Mehmood, A.; Hamdouch, A. (Ed.). The International Handbook on Social Innovation. Cheltenham, UK: Edward Elgar Publishing.
Murray, R., Caulier-Grice, J., & Mulgan, G. (2010). The open book of social innovations. Social innovator series: ways to design, develop and grow social innovations. The Young Foundation, v. 30, n. 8, p. 224.
Nicholls, A., & Collavo, T. (2019).The concept of social entrepreneurship. In: Atlas of Social Innovation, 2019.
OCDE - Manual de Oslo: Diretrizes para a coleta e interpretação de dados sobre inovação. (2005). 3. Ed. Rio de Janeiro: Finep.
Ostrom, E. Coping with tragedies of the commons. Annual Review of Political Science, v. 2, n. june, p. 493–535, 1999.
Patiño, R. A., & Faria, L. (2019). Práticas de exclusão social: reflexões teórico-epistemológicas em torno de um campo de estudos. Revista Colombiana de Ciencias Sociales, 10(2), 426-444.
Phills, J., Deiglmeier, K., & Miller, D. (2008). Rediscovering social innovation. Stanford Social Innovation Review, v. Fall, p. 34–43.
Pol, E., & Ville, S. (2009). Social innovation: Buzz word or enduring term? Journal of SocioEconomics, v. 38, n. 6, p. 878–885.
Riddell, D.; Moore,M. (2015). Scaling Out, Scaling Up, Scaling Deep: Advancing Systemic Social Innovation and theLearning Processes to Support it.Prepared for the J.W. McConnell Family Foundation and Tamarack Institute. October.
Rodrigues, J., Comini, G., Fischer, R. M., Dujardin, F., & Santos, A. P. S. dos. (2015).The B Corporation Movement in Brazil: A portrait of certified companies. Academy of Management Proceedings , v. 2, n. 1.
Schartinger, D. (2019). Social Innovation with environmental impact: Current and furture challenges. In: Atlas of Social Innovation.
Selltiz, C., Jahoda, M., Deutsch, M., & Cook, S. M. (1974). Research methods in social relations. New York : Holt, Rinehart and Winston.
Sen, A. (2000). Desenvolvimento como liberdade. São Paulo: Companhia das Letras.
Sharra, R., & Nyssens, M. (2010). Social Innovation: an Interdisciplinary and Critical Review of the Concept. [s.l: s.n.].
Smith, W. K., Gonin, M., & Besharov, M. L. (2013). Managing Social-Businnes Tensions: A Review and Research Agenda for Social Enterprise. Business Ethics Quarterly, v. 3, 2013, p. 407–442.
Social Enterprise Knowledge Network (SEKN). (2010). Socially Inclusive Business: Engaging the Poor through Market Initiatives in Iberoamerica. David Rockefeller Center for Latin America Studies.
Terstriep, J., & Kleverbeck, M. (2019). Economic underpinning of social innovation. In: Atlas of Social Innovation.
Torres, H., Barki, E., & Comini, G. (2015). Benefits Arising From Social Business in Brazil: A Critical Analysis. Working paper, [s.l: s.n.].
Vergara, S. (2012). Métodos de pesquisa em administração. São Paulo: Atlas.
Yin, R. (2003). Case Study Research: Design and Methods. Thousand Oaks: Sage Publications.
Downloads
Publicado
Edição
Seção
Licença
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
• O(s) autor(es) autoriza(m) a publicação do artigo na revista;
• O(s) autor(es) garante(m) que a contribuição é original e inédita e que não está em processo de avaliação em outra(s) revista(s);
• A revista não se responsabiliza pelas opiniões, ideias e conceitos emitidos nos textos, por serem de inteira responsabilidade de seu(s) autor(es);
• É reservado aos editores o direito de proceder ajustes textuais e de adequação do artigos às normas da publicação.
