The motivation, perception of values and future behavior of volunteers in sports events
Palavras-chave:Volunteerism, Sporting events, Motivations, Values, Future behavior
Volunteerism in sporting events has generated benefits for the human resources and provides unique motivations that make the volunteer of sports different from the rest. In this sense, the aim of this study was to identify the motivation, future behavior and perception of value of volunteers in sports events and add utilitarian and symbolic value to volunteering at sporting events trying to assign meanings to the cities, states and country where volunteers participated and thereby provide useful suggestions to organizers of sporting events to develop effective strategies for retention and recruitment of volunteers. Results from a conducted structural equation model analysis showed that utilitarian and symbolic value and future behavior were influenced by motivations, which had a positive impact on volunteers’ intention to return to volunteering and the perception of values to the host cities, states or country.
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