CORPORATE SOCIAL RESPONSIBILITY: CLASSIFICATION OF HIGHER EDUCATION INSTITUTIONS INTO RESPONSIVE OR STRATEGIC FROM THE PERSPECTIVE OF CORPORATE GOVERNANCE

  • Maria Laura Ferranty Mac Lennan FEA-USP
  • Bárbara Ilze Semensato
  • Fábio Lotti Oliva Universidade de São Paulo
Keywords: Corporate Social Responsibility, Corporate Governance, Transparency, Higher Education Institutions, Business Ethics.

Abstract

This article aims to assess the corporate social responsibility (CSR) strategies in higher education institutions (HEIs) from the corporate governance perspective. To accomplish the central purpose of the article, a governance typology was built based on Brazilian Institute of Corporate Governance’s best practice guide. The CSR actions of the HEIs were classified as strategic or responsive, according to this framework. The research methodology is qualitative and the data analysis is descriptive. Data collection was conducted through desk research and were used as primary information source HEIs’s websites and their financial statements. The article identified that private HEIs are positioned predominantly in reactive CSR strategy, i.e., they are geared to compliance with legal provisions. Thus, we identify progress opportunities for HEI to practices aiming at strategic CSR, mainly related to increasing transparency in their relations with stakeholders. Due to the growing importance of governance and ethics in business, the work contributes to the improvement of higher education management in aspects relating to transparency and corporate governance, encouraging HEIs’s managers, through practical suggestions, towards greater transparency this market

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Author Biographies

Maria Laura Ferranty Mac Lennan, FEA-USP
Professora de graduação e pós-graduação nas disciplinas Estratégia e Gestão da Empresa Internacional na Universidade Ibirapuera – São Paulo-SP, Brasil Doutoranda na FEA-USP. Mestre em Administração pela ESPM-SP Graduada em Administração de Empresas pela FEA-USP
Bárbara Ilze Semensato
Doutoranda em Administração na FEA-USP ̶São Paulo-SP, Brasil Doutoranda em Administração na l'Université Pierre-Mendès, Grenoble II, França. Bolsista Doutorado Sanduíche no Exterior pela CAPES
Fábio Lotti Oliva, Universidade de São Paulo
Professor Associado da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - São Paulo-SP, Brasil Professor Visitante na Université Pierre-Mendès-France. Professor Visitante na Shanghai University. Meste e Doutor em Administração de Empresas pela Universidade de São Paulo Bacharelado em Ciência da Computação pela Universidade de São Paulo
Published
2016-02-27
How to Cite
Mac Lennan, M. L., Semensato, B., & Oliva, F. (2016). CORPORATE SOCIAL RESPONSIBILITY: CLASSIFICATION OF HIGHER EDUCATION INSTITUTIONS INTO RESPONSIVE OR STRATEGIC FROM THE PERSPECTIVE OF CORPORATE GOVERNANCE. REGE Revista De Gestão, 22(4), 457-472. Retrieved from https://www.revistas.usp.br/rege/article/view/111499
Section
Administração Geral