Institutional disruption and technology platforms: the Uber case
DOI:
https://doi.org/10.1108/REGE-12-2020-0127Keywords:
Institutional disruption, Social practices, Technology platforms, Peer-to-peer, UberAbstract
Purpose – The aim of this article is to test the hypothesis that peer-to-peer technology platforms (Uber) are
associated with disruption in the institutional environment, affecting beliefs, norms and users’ ways of
thinking and acting.
Design/methodology/approach – Probability sample comprising 843 users (446 passengers;
397 drivers) in the city of Belo Horizonte, Brazil, using a set of indicators was specifically designed for
this study.
Findings – Uber triggers significant changes in the systems of rewards and sanctions, in social preferences,
and in entrepreneurial structure and governance, and promotes the coexistence of an institutional logic,
hitherto dominant, with new believes, rules, norms and regulatory systems.
Originality/value – This is a pioneer study that associates institutional approach’s elements with
technology platforms; the authors also elaborated and utilized an analysis model consisting of a set of
completely original indicators capable of mapping and measuring different dimensions of the phenomenon
under analysis.
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References
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