The attitude of foreign consumers towards Brazilian products: an investigation of the footwear sector in Brazil

Authors

  • Janaina de Moura Engracia Giraldi Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade
  • Alfredo José Machado Neto UniFACEF
  • Dilson Gabriel dos Santos Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade

DOI:

https://doi.org/10.5700/issn.2177-8736.rege.2005.36527

Keywords:

Footwear, Exports, Attitudes, Consumer behavior

Abstract

The Brazilian footwear and leather supply chain is important for the economy not only because of the exports generated but also for the ability to create jobs as well. A review of these exports was made together with a report of empirical research conducted with undergraduate university students in Holland to determine their evaluation and impressions of Brazilian footwear. Since the attitude of these consumers was largely negative, a recommendation was made that marketing professionals from these companies should endeavor to improve this poor attitude in order to increase the sales potential of Brazilian footwear.

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Published

2005-09-01

How to Cite

Giraldi, J. de M. E., Machado Neto, A. J., & Santos, D. G. dos. (2005). The attitude of foreign consumers towards Brazilian products: an investigation of the footwear sector in Brazil . REGE Revista De Gestão, 12(3), 75-90. https://doi.org/10.5700/issn.2177-8736.rege.2005.36527

Issue

Section

Marketing