Organizational performance from the social, environmental and corporate image perspectives: a study of the six largest Brazilian banks

  • Marcelo Álvaro da Silva Macedo UFRuralRJ; NEGEN; PPGEN
  • Fabrício Carvalho Cípola UFRuralRJ; NEGEN; PPGEN
  • Antônio Francisco Ritter Ferreira UFRuralRJ
Keywords: Organizational Performance, Social and Environmental Responsibility, Corporate Image

Abstract

Data envelopment analysis of information from the social balance sheets and about corporate images of these six banks was made for characteristics related to performance in two respects. First was the use of the social and environmental investment capacity and second was the achievement of corporate image gains from this investment. The relationship between this investment capacity and results was studied and compared to identify the efficiency and performance of each bank. Results show that the "Caixa Economica Federal" and the "Banco do Brasil" were the best at converting investment capacity into social and environmental benefits, while "Santander-Banespa" and "Bradesco" were best in terms of the capacity of usage of social and environmental investments to achieve image benefits. Consolidating these aspects over time in a multi-dimensional analysis, "Banco do Brasil" stands out.

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Published
2008-01-01
How to Cite
Macedo, M., Cípola, F., & Ferreira, A. (2008). Organizational performance from the social, environmental and corporate image perspectives: a study of the six largest Brazilian banks . REGE Revista De Gestão, 15(spe), 1-16. https://doi.org/10.5700/issn.2177-8736.rege.2008.36618
Section
Administração Geral