Business women, strategies and progress: a study in vitória da conquista

  • Almiralva Ferraz Gomes Universidade Estadual do Sudoeste da Bahia
  • Weslei Gusmão Piau Santana Universidade Estadual do Sudoeste da Bahia
  • Luiz Marcelo Antonialli FEAD-Minas
  • Elizabeth Lílian Flores Correia Universidade Estadual do Sudoeste da Bahia
Keywords: Entrepreneurship, Woman, Strategy

Abstract

In a context that demands proactive attitudes of managers, this survey sought to describe strategies adopted by women entrepreneurs in Vitória da Conquista, a city in Southwest Bahia, Brazil. Their strategic behavior was investigated with an understanding that survival, especially for the small businesses, is related to the strategic vision of the entrepreneurs. Women were chosen, essentially, because of their growing participation in the productive system which is a modern trend where their entrepreneurship has attracted little study and research, theoretically and empirically. Analysis of data collected disclosed that their predominant strategic behavior was that of the prospector, as classified by Miles and Snow (1978).

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Published
2009-03-01
How to Cite
Gomes, A., Santana, W., Antonialli, L., & Correia, E. (2009). Business women, strategies and progress: a study in vitória da conquista . REGE Revista De Gestão, 16(1), 67-87. https://doi.org/10.5700/issn.2177-8736.rege.2009.36662
Section
Estratégia Empresarial