Institutionalization of social representations: a proposed theoretical integration
Keywords: Institutional Theory, Theory of Social Representations, Organizations
AbstractThe objective of this study was to propose joint use of the Theory of Social Representations and the Institutional Theory as an option for analysis of organizational phenomena that aim to identify the understanding that members of an organization have of a determined object/subject as well as the formation of this understanding. To achieve the objective, there was a theoretical debate about both theories. To work on the Social Representations Theory, the concepts of Moscovici (1978) and Jodelet (2001) were used primarily as well as other important authors. For the process of institutionalization, we essentially used the authors Berger and Luckmann (1996) and Tolbert and Zucker (2007) whose ideas were complemented by those of other authors. When comparing the common points, the predominantly deterministic beginning of both theories was observed prior to their emphasis on cognitive aspects. In the last section, a figure was elaborated that describes how the process of institutionalization of social representations occurs. The study concludes taking into consideration the aspects of cognitive, emotional, power relations and interests involved in the process and states that the Theory of Social Representations together with the Institutional Theory is adequate for understanding the organizational phenomena, as well as their formation.
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How to Cite
Guerra, G., & Ichikawa, E. (2011). Institutionalization of social representations: a proposed theoretical integration . REGE Revista De Gestão, 18(3), 339-359. https://doi.org/10.5700/rege430