An extraordinary experience on the internet?: Analysis of the experience offered in government tourism portals

  • Salomão Alencar de Farias Universidade Federal de Pernambuco; Departamento de Ciências Administrativas; Programa de Pós-graduação em Administração
  • Manoel José dos Santos Filho Universidade Federal de Pernambuco
  • Maria de Lourdes de Azevedo Barbosa Universidade Federal de Pernambuco; Departamento de Hotelaria e Turismo Programa de Pós-Graduação em Administração
  • Cristiane Salomé Ribeiro Costa Universidade Federal de Pernambuco; Centro Acadêmico de Caruaru; Núcleo de Gestão
Keywords: Tourist Destination, Portal Experience

Abstract

This article investigates, from the perspective of an expert, how theoretical dimensions of experience are being used in government tourism portals. The concept of experience according to Schmitt (1999) and Hirschman and Holbrook (1982) was used wherein it is considered to be an individual, emotional and meaningful occurrence based on the interaction with a stimulus. Focus on tourism portals was due to these two circumstances. Tourism has had a significant growth over the last few years and Brazil has a large potential that is not yet well exploited Tourism portals are seen in literature as forms of self-presentation, carefully constructed by localities and once elaborated, they can have an impact on travel and its relation to the economy of the tourist locality. The method adopted was of an exploratory nature using qualitative investigation procedures consisting of desk research and content analysis of portals selected from the predefined dimensions of experience and based on a review of literature related to the subject. It was found that the portals investigated did not yet explore the offer of experience in the form proposed by the theory investigated.

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Published
2011-09-01
How to Cite
Farias, S., Santos Filho, M., Barbosa, M., & Costa, C. (2011). An extraordinary experience on the internet?: Analysis of the experience offered in government tourism portals . REGE Revista De Gestão, 18(3), 451-468. https://doi.org/10.5700/rege435
Section
Marketing