The Dynamics of Technological Innovation in the Brazilian Pharmaceutical Industry: The Roles of Demand-pull, Technology-push and Government Incentives

  • Cassia Rita Pereira da Veiga
  • Claudimar Pereira da Veiga
  • Jansen Maia Del Corso
  • Wesley Vieira da Silva
Keywords: Demand-pull, Technology-push, Pharmaceutical Industry

Abstract

The political actions of a government may stimulate or inhibit investments in R & D through strategies, which may vary from rather intrusive and domineering to a low level or absence of control. Government intervention in the pharmaceutical industry must strive to achieve a balance between spending on health and the industrial policy objectives of these companies. This study aimed to evaluate the relationship between demand-pull, technology-push and government determinations in the Brazilian pharmaceutical industry. This is an exploratory and longitudinal study in which bibliographic and documental research were employed. The analyses were performed at the macroeconomic level. To check demand-pull, we analyzed the trajectory of the pharmaceutical industry in Brazil, specifying government intervention in each historical context and analyzed the IGP for each period. Technology-push was assessed by counting patents in the database INPADOC classification A61 and by analysis of investments in R&D by multinationals in Brazil. Survey results were positive, suggesting that government interventions are decisive for technological development in the pharmaceutical industry.

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Author Biographies

Cassia Rita Pereira da Veiga

Mestre em Administração pela Pontifícia Universidade Católica do Paraná (PUCPR) – Curitiba-PR, Brasil. MBA em Marketing pela Fundação Getúlio Vargas (FGV-SP).

Claudimar Pereira da Veiga

Doutorando em Administração na Pontifícia Universidade Católica do Paraná (PUCPR) – Curitiba-PR, Brasil. Mestre em Engenharia de Produção e Sistemas pela Pontifícia Universidade Católica do Paraná (PUCPR).

Jansen Maia Del Corso
Professor Titular do Programa de Pós-Graduação Stricto Sensu da Pontifícia Universidade Católica do Paraná (PUCPR) – Curitiba-PR, Brasil. Doutor em Management Science – Administración y Dirección de Empresas pela Escola Superior d’Administració i Direcció d’Empreses (ESADE) – Barcelona, Espanha. Mestre em Administração Pública pela Fundação Getúlio Vargas (EBAPE/FGV).
Wesley Vieira da Silva

Coordenador e Professor Titular do Programa de Mestrado e Doutorado em Administração da Pontifícia
Universidade Católica do Paraná (PUCPR) – Curitiba-PR, Brasil. Doutor e Mestre em Engenharia de Produção pela Universidade Federal de Santa Catarina (UFSC).

How to Cite
da Veiga, C. R., da Veiga, C., Del Corso, J., & da Silva, W. (1). The Dynamics of Technological Innovation in the Brazilian Pharmaceutical Industry: The Roles of Demand-pull, Technology-push and Government Incentives. REGE Revista De Gestão, 19(4), 515-534. https://doi.org/10.5700/issn.2177-8736.rege.2012.61966
Section
Administração de Ciência e Tecnologia