An Analysis of the Impact of Perceived Costa Structure on Predisposition to Software Piracy.

Authors

  • Richélita do Rosário Brito Casali
  • Francisco José da Costa Universidade Federal da Paraíba (PPGA/UFPB)

Keywords:

Consumer Behavior, Software Piracy, Honesty.

Abstract

In academic and professional literature, illegal copying of software has been considered one of the major ethical issues of the information age. If, on the one hand, companies face increasing difficulties to deal with the problems arising from the illegal use of intellectual property, on the other hand numerous factors appear to compromise the perception of piracy as a crime. This article seeks to cover the issue from the reality of Brazilian consumers, with an analysis of the practice and the predisposition of consumers to purchase pirated software. A literature review was performed and (1) the perception of the loss generated for the firm and (2) the level of personal honesty of the consumer in exchange relations were identified as two potential factors of influence on consumer piracy behavior. An empirical study was carried with two samples, and the results showed that factors associated with perception of costs almost does not influence consumer behavior; however, the conclusion of the study was that the dimension of personal honesty has effective influence on the behavior of piracy.

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Author Biographies

Richélita do Rosário Brito Casali

Administradora e Mestra em Administração pela Universidade Federal da Paraíba (UFPB) ̶ João Pessoa-PB, Brasil Pesquisadora com interesse em Ética em marketing e membro do Núcleo de Marketing e Métodos Quantitativos (MEQAD)

Francisco José da Costa, Universidade Federal da Paraíba (PPGA/UFPB)

Professor do Programa de Pós-Graduação em Administração da Universidade Federal da Paraíba (PPGA/UFPB) ̶ João Pessoa-PB, Brasil Doutor em Administração pela Fundação Getulio Vargas (EAESP/FGV) Mestre em Administração pela Universidade Estadual do Ceará (UECE). Membro do Núcleo de Marketing e Métodos Quantitativos – MEQAD

Published

2014-06-02

How to Cite

Casali, R. do R. B., & Costa, F. J. da. (2014). An Analysis of the Impact of Perceived Costa Structure on Predisposition to Software Piracy. REGE Revista De Gestão, 21(2), 253-268. Retrieved from https://www.revistas.usp.br/rege/article/view/99927

Issue

Section

Marketing