Application of Anticipative and Collective Strategic Intelligence: Innovation of the Strategic Decision-Making Based on Learning and Creation of Sense.

Authors

  • Kathiane Benedetti Corso UNIPAMPA ̶ Campus Santana do Livramento
  • Simone Leticia Raimundini Universidade Estadual de Maringá
  • Fernanda Oliveira Granado
  • Raquel Janissek-Muniz PPGA/EA/UFRGS UFRGS

DOI:

https://doi.org/10.5700/issn.2177-8736.rege.2014.99931

Keywords:

Anticipative Intelligence, Non-Structured Information, Decision Making, Strategy, Learning, Innovation.

Abstract

The Anticipative and Collective Strategic Intelligence (ACSI) is an innovative tool for strategic decisionmaking. The aim of this paper is to develop the application of ACSI as a learning process, in order to identify and analyze its advantages and difficulties as a technique for innovation in decision-making. The study was conducted from public and secondary information of a cosmetic and toiletry Brazilian company (Alfa), plus some information of its economic sector, of competitors and of consumer markets, among others. The research is characterized as qualitative, exploratory and interpretive. One of the results of this learning experience is that, mainly, it promotes a process of collective interpretation of unstructured information, able to identify opportunities and threats, also allowing decision-makers to act in advance, innovating processes and strategies; it requires teamwork as well as systemic and holistic knowledge of the organization and its environment; and it instigates the proactive attitude and develops the cognitive, affective and social ability of the analysts.

Downloads

Download data is not yet available.

Author Biographies

Kathiane Benedetti Corso, UNIPAMPA ̶ Campus Santana do Livramento

Professora Adjunta do Curso de Administração da UNIPAMPA ̶ Campus Santana do Livramento ̶ Santana do Livramento-RS, Brasil Coordenadora do Curso de Administração da UNIPAMPA Doutora em Administração (P PGA/EA/UFRGS) Bacharel e Mestre em Administração (UFSM)

Simone Leticia Raimundini, Universidade Estadual de Maringá

Professora do Programa de Pós-Graduação no Mestrado em Ciências Contábeis da Universidade Estadual de Maringá ̶ Maringá-PR, Brasil Professora Adjunta do Curso de Ciências Contábeis (UEM). Doutora em Administração (PPGA/EA/UFRGS) Mestre em Administração (UEM). Bacharel em Ciências Contábeis (UEM)

Fernanda Oliveira Granado

Bacharel e Mestre em Administração pelo PPGA/EA/UFRGS ̶ Porto Alegre-RS, Brasil

Raquel Janissek-Muniz, PPGA/EA/UFRGS UFRGS

Professora Adjunta no PPGA/EA/UFRGS UFRGS Porto Alegre-RS, Brasil Pós-Doutora em Administração no GIANTI-PPGA/EA/UFRGS. Doutora em Sciences de Gestión pela Université Pierre-Mendès-France. Mestre em Administração pela Escola de Administração da UFRGS

Published

2014-06-02

How to Cite

Corso, K. B., Raimundini, S. L., Granado, F. O., & Janissek-Muniz, R. (2014). Application of Anticipative and Collective Strategic Intelligence: Innovation of the Strategic Decision-Making Based on Learning and Creation of Sense. REGE Revista De Gestão, 21(2), 199-217. https://doi.org/10.5700/issn.2177-8736.rege.2014.99931

Issue

Section

Estratégia Empresarial