Better is more expensive: a study of the association between price and perceived quality . REGE Revista de Gestão, [S. l.], v. 13, n. 4, p. 39–50, 2006. DOI: 10.5700/issn.2177-8736.rege.2006.36573. Disponível em: https://www.revistas.usp.br/rege/article/view/36573.. Acesso em: 27 apr. 2024.