The real value of the customer in the process of crm and accounting: a case study in a retail supermarket . REGE Revista de Gestão, [S. l.], v. 17, n. 4, p. 471–488, 2010. DOI: 10.5700/issn.2177-8736.rege.2010.36720. Disponível em: https://www.revistas.usp.br/rege/article/view/36720.. Acesso em: 13 dec. 2024.