The Calculation of Brand Equity by the Consumer: An Empirical Study in the Mobile Phone Sector. REGE Revista de Gestão, [S. l.], v. 20, n. 4, p. 517–535, 2013. Disponível em: https://www.revistas.usp.br/rege/article/view/99934.. Acesso em: 5 may. 2024.