PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 17 No. 4 (2010)

Published: 2010-12-01

Editorial

369-370
- PDF (Portuguese)

Administração de Ciência e Tecnologia

A theoretical discussion on the biotechnological scientific culture: academic relations with industrial science and the government

Ana Sílvia Rocha Ipiranga

371-385
- PDF (Portuguese)

Gestão de Pessoas em Organizações

Organizational management in family businesses in the Vale do Rio dos Sinos

Ernani Cesar de Freitas, Lucas Saldanha Krai

387-402
- PDF (Portuguese)
Reflective practice and its contributions to corporate education

Germano Glufke Reis, Leilianne Michelle Trindade da Silva, Marisa Pereira Eboli

403-419
- PDF (Portuguese)
Labor productivity of the knowledge worker

Armando Cuesta Santos, Marino Valencia Rodríguez

421-436
- PDF (Spanish)

Marketing

Heuristics and anchorages in the formation of prices in supermarkets

Roberto Brazileiro Paixão, César Valentim de Oliveira Carvalho Júnior, Adriano Leal Bruni

437-450
- PDF (Portuguese)
Layout design process in conventional Brazilian supermarkets

Ana Maria Machado Toaldo, Zaki Abel Sobrinho, Shirley Miranda Camargo

451-469
- PDF (Portuguese)
The real value of the customer in the process of crm and accounting: a case study in a retail supermarket

Tatiane da Silva Ferreira Vichroski, Elisete Dahmer Pfitscher, Alessandra Vasconcellos Gallon, Fernando Richartz

471-488
- PDF (Portuguese)