Governance and strategy of Private Interest Associations: a case study of the Brazilian Pasta Association

Abstract

Characteristics and objectives of Private Interest Associations, PIA, were analyzed to highlight their coordination in creating and defending actions of benefit to associates. Changes in public and private organization roles were identified in view of the need to examine the structure and mission of these associations for better adaptation to the new institutional environment. PIA governance was then addressed as were the challenges of aligning member interests. Evaluation of management efficiency was found to be complicated by lack of information and knowledge. Results are largely intangible and comparisons with other associations are made difficult by unique characteristics and lack of indicatores. A case study of empirical research was conducted at Brazilian Pasta Association to analyze their strategic management approach to coordinating member interests for collective strategies.