PORTAL DE REVISTAS DA USP

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Vol. 15 No. 1 (2008)

Published: 2008-03-01

Editorial

Maria Aparecida Gouvêa

0-0
- PDF (Portuguese)

Economia das Organizações

Culture of the entrepreneur: collective entrepreneurial action and profile of the entrepreneur

Carla Maria Schmidt, Marialva Tomio Dreher

1-14
- PDF (Portuguese)
Management of cost information for importation in an automotive industry

Josmária Lima Ribeiro de Oliveira, Antônio Artur de Souza, Adriana Gonçalves de Rezende Freitas, Karla Lorena Bessa Ribeiro

15-28
- PDF (Portuguese)

Ensino em Administração

Marketing perceptions of business administration graduates about changes that were made in their curriculum

José Renato Kitahara, Maria Aparecida Gouvêa, Liège Mariel Petroni, Vicente Lentini Plantullo

29-45
- PDF (Portuguese)
Analysis of the scientific preparation in management courses: the student point of view

Francisco José da Costa, Alexandre Araujo Cavalcante Soares

47-60
- PDF (Portuguese)

Finanças

Corporate governance, capital cost and return on investment in Brazil

Pablo Rogers, José Roberto Securato, Kárem Cristina de Sousa Ribeiro

61-77
- PDF (Portuguese)

Marketing

Advertising effectiveness in communication of brands with various degrees of functionality and symbolism

Sérgio Carvalho Benício de Mello, André Luiz Maranhão de Souza Leão, Arcanjo Ferreira de Souza Neto, Cristina Maria Alcântara de Brito Vieitez

79-97
- PDF (Portuguese)

Tecnologia da Informação

The cathedral, the bazaar and the condominium: an essay on a business model of free open source software

Guilherme Finkelfarb Lichand, Eduardo H. Diniz, Tania Pereira Christopoulos

99-113
- PDF (Portuguese)