PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 14 No. 4 (2007)

Published: 2007-12-01

Editorial

Editorial

Maria Aparecida Gouvêa

0-0
- PDF (Portuguese)

Administração Geral

Participation in the decision making process: a study in a solidarity-based economy association

Beatriz Centenaro Hellwig, Rosinha Machado Carrion

1-14
- PDF (Portuguese)
Innovative organizations: is a specific culture found in such an environment?

Denise Del Prá Netto Machado, Marcos Augusto de Vasconcellos

15-31
- PDF (Portuguese)

Ensino em Administração

Evaluation of educational using the SERVQUAL model

César Tureta, Alexandre Reis Rosa, Virgílio Cézar da Silva e Oliveira

33-45
- PDF (Portuguese)

Estratégia Empresarial

Strategic management of information in small enterprises of the hotel sector: improvement of internal information management

Alexandre Farias Albuquerque, Edmundo Escrivão Filho

47-62
- PDF (Portuguese)

Finanças

Empirical test of the conditional CAPM model using expected returns of brazilian, argentine and north-american portfolios

Elmo Tambosi Filho, Fabio Gallo Garcia, Luiz Alberto Bertucci

63-75
- PDF (Portuguese)

Marketing

Private label perceptual maps: an investigation of important brands in large brazilian supermarket chains

Geraldo Luciano Toledo, Janaina de Moura Engracia Giraldi, Karen Perrotta Lopes de Almeida Prado

77-92
- PDF (Portuguese)
Corporate reputation: a review of literature

Patricia de Salles Vance, Claudio Felisoni de Ângelo

93-108
- PDF (Portuguese)