Climate risk perception and media framing
Keywords:Climate change, Risk management, Risk perception, Extreme weather events, Media coverage
Purpose – This study aims to analyze the media coverage of the impact of extreme weather events (EWE) and related risk management activities in Brazil.
Design/methodology/approach – Using a documentary analysis, the authors examined the media coverage of droughts and ﬂoods from2003 to 2013 with concomitant ofﬁcial reports.
Findings – The results indicate that although media coverage conveys the direct impact of ﬂoods and droughts on society, it underemphasizes the importance of risk management activities. Moreover, the private
sector rarely engages in risk management and mitigation activities, despite the documented supply chain disruptions.
Research limitations/implications – This study focuses solely on media coverage as provided by wide-circulation newspaper in Brazil and would beneﬁt by being extended to all media platforms.
Practical implications – The results highlight the need for private sector involvement in risk management activities to facilitate the adaptation to climate change.
Social implications – The study reveals the deﬁciency of existing reports and lack of awareness regarding EWE.
Originality/value – The study contributes by focusing on climate awareness and how society can adapt to climate change, as well as how businesses can improve supply chain operations to facilitate smoother risk
Management Department of the School of Economics, Management and Accounting of the University of São Paulo.
The publication of article segments is allowed, subject to prior authorization and source identification.
Copyright is regulated under Licença Creative Commons Attribution