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  3. Vol. 56 No. 3 (2021): Special Issue: Disruptive social marketing dystopia, disconnection & disruption

Vol. 56 No. 3 (2021): Special Issue: Disruptive social marketing dystopia, disconnection & disruption

Published: 2021-08-11

Editorial

  • Guest editorial: Disruptive social marketing dystopia, disconnection and disruption

    José Afonso Mazzon, Otavio Bandeira de Lamônica Freire
    262-265
    • pdf

Research Paper

  • Social marketing: advancing a new planning framework to guide programmes

    266-281
    • pdf
  • The prevalence of emotional and rational tone in social advertising appeals

    282-294
    • pdf
  • The case for social support in social marketing

    295-313
    • pdf
  • Social marketing for museums: an introduction to social marketing for the arts and culture sector

    314-333
    • pdf
  • Disrupting social marketing through a practice-oriented approach

    334-347
    • pdf
  • From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment

    348-365
    • pdf
  • Entrepreneurship in social: Brazilian university students toward a career with purpose

    366-381
    • pdf

Language

  • English
  • Español (España)
  • Português (Brasil)

ISSN 2531-0488

Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo

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