Alinhamento de Capacidades Colaborativas para Sustentabilidade por meio do Analytic Hierarchy Process

um estudo em um empreendimento hoteleiro

  • Nathalia Rodarte de Moura Universidade Federal da Paraíba
  • Cláudia Fabiana Gohr Universidade Federal de Santa Catarina
  • Bruna Medeiros da Nóbrega Universidade Federal da Paraíba
  • Juliana Gonçalves Universidade Federal de Pernambuco
Palavras-chave: Capacidade Colaborativa para Sustentabilidade (CCS), Analytic Hierarchy Process, Cluster

Resumo

O desenvolvimento de Capacidades Colaborativas para Sustentabilidade (CCS) por parte das empresas é uma prática fundamental para a permanência duradoura no mercado. No entanto, a literatura sobre CCS ainda é escassa, principalmente quando se considera a avaliação desta por meio de modelagem matemática. Este artigo tem como principal objetivo analisar quantitativamente a CCS de um hotel que atua no cluster de turismo no estado da Paraíba. Para isso, foram levados em consideração aspectos da visão relacional, da visão baseada em recursos naturais e de capacidades colaborativas, bem como foi utilizada a ferramenta multicritério Analytic Hierarchy Process (AHP). Como resultado, verificou-se que os atributos de CCS que devem ser melhorados para ampliar o potencial de colaborar para a sustentabilidade do hotel avaliado são: alocação de recursos e gestão da cadeia de valor. Dentre as contribuições do artigo, destacam-se o avanço do conhecimento sobre a temática ainda não explorada na literatura e a avaliação quantitativa da CCS por meio de uma ferramenta multicritério.

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Biografia do Autor

Nathalia Rodarte de Moura, Universidade Federal da Paraíba

Graduanda do curso de Engenharia de Produção, da Universidade Federal da Paraíba, João Pessoa, PB, Brasil.

Cláudia Fabiana Gohr, Universidade Federal de Santa Catarina

Doutora em Engenharia de Produção pela Universidade Federal de Santa Catarina, Florianópolis, SC, Brasil. Professora do curso de graduação de Engenharia de Produção e do Programa de pósgraduação em Engenharia de Produção e Administração.

Bruna Medeiros da Nóbrega, Universidade Federal da Paraíba

Graduanda do curso de Engenharia de Produção, Universidade Federal da Paraíba, João Pessoa, PB, Brasil.

Juliana Gonçalves, Universidade Federal de Pernambuco

Doutoranda em Engenharia de Produção pela Universidade Federal de Pernambuco, Recife, PE, Brasil.

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Publicado
2019-11-05
Como Citar
Moura, N., Gohr, C., Nóbrega, B., & Gonçalves, J. (2019). Alinhamento de Capacidades Colaborativas para Sustentabilidade por meio do Analytic Hierarchy Process. Revista Turismo Em Análise, 30(1), 60-77. https://doi.org/10.11606/issn.1984-4867.v30i1p60-77
Seção
Artigos e Ensaios