As dinâmicas da inovação tecnológica no setor hoteleiro em tempos de pandemia da Covid-19 na cidade do Rio de Janeiro

Autores

  • Mariana Pires Vidal López Universidade Federal Rural do Rio de Janeiro
  • Marina Hastenreiter Silva Fundação de Apoio à Escola Técnica
  • Thamata Marini Grossi da Silva Universidade Federal Rural do Rio de Janeiro

DOI:

https://doi.org/10.11606/issn.1984-4867.v32i3p554-571

Palavras-chave:

Tecnologia, Administração hoteleira, Hotel, Sistema gerencial, Covid-19

Resumo

O turismo e a hotelaria têm enfrentado consequências adversas diante dos surtos de doenças infecciosas de grande escala. Embora parte do setor hoteleiro mundial já tenha se deparado com diversas crises, a Covid-19 acarretou a suspensão e falência de muitos desses empreendimentos. Contudo, também fomentou o surgimento de novos paradigmas na prestação de serviços na hotelaria. Nesse contexto, a inovação tecnológica ganha espaço, com o propósito de fornecer soluções à imposição do distanciamento físico, mantendo a segurança dos hóspedes. Assim, o objetivo deste artigo é identificar as inovações tecnológicas adotadas pelas redes hoteleiras nacionais e internacionais localizadas na cidade do Rio de Janeiro em razão da pandemia da Covid-19. Para tal, esta pesquisa de caráter exploratório-descritivo adotou a abordagem qualitativa, com a utilização de revisão bibliográfica e pesquisa documental realizada por meio da coleta de dados primários de fonte documental nos sites das redes hoteleiras. Como resultados, identificou-se que as implementações referentes à inovação tecnológica nas redes hoteleiras são recorrentes e se restringiram a: uso de sistemas de check-in móvel; máquinas de check-in e check-out sem contato físico; sistemas de robô de limpeza; utilização de aplicativos e de QR Code. Ademais, observou-se que ainda não há implementação de automação robótica ou Inteligência Artificial nas redes hoteleiras pesquisadas. Por fim, espera-se que este estudo contribua com discussões sobre o referido tema no contexto nacional, ponderando as vantagens e desvantagens do uso da tecnologia na hotelaria.

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Biografia do Autor

Mariana Pires Vidal López, Universidade Federal Rural do Rio de Janeiro

Doutorado em Administração e Turismo na Universidade do Vale do Itajaí (UNIVALI). Docente no curso de Hotelaria na Universidade Federal Rural do Rio de Janeiro, Seropédica, Rio de Janeiro, Brasil.

Marina Hastenreiter Silva, Fundação de Apoio à Escola Técnica

Mestre em Turismo pela Universidade Federal Fluminense (UFF). Docente no curso de Guia de Turismo da Fundação de Apoio à Escola Técnica (FAETEC-RJ). Rio de Janeiro, Rio de Janeiro, Brasil.

Thamata Marini Grossi da Silva, Universidade Federal Rural do Rio de Janeiro

Estudante do curso de Hotelaria pela Universidade Federal Rural do Rio de Janeiro, Seropédica, Rio de Janeiro, Brasil.

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Publicado

2021-12-28

Como Citar

López, M. P. V., Silva, M. H., & Silva, T. M. G. da. (2021). As dinâmicas da inovação tecnológica no setor hoteleiro em tempos de pandemia da Covid-19 na cidade do Rio de Janeiro. Revista Turismo Em Análise, 32(3), 554-571. https://doi.org/10.11606/issn.1984-4867.v32i3p554-571

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