Jornal da Paulista: the configuration of a university newspaper in a historical perspective

Abstract

This article is the result of a master's research developed at Centro de Desenvolvimento do Ensino Superior em Saúde of Universidade Federal de São Paulo (2007). It aims to present the description and analysis of the historical trajectory of Jornal da Paulista, the newspaper issued by Escola Paulista de Medicina in 1987, which circulated until 2003, when this institution had already turned into a university. Based on the theoretical framework of the semiotician Eric Landowiski, the trajectory of Jornal da Paulista was divided into three phases. At first, the newspaper was used as a publication targeted at the dissemination of the institution and to respond to the need of internal communication; in the second phase, there was an intensification of the publication of scientific articles; and the third phase was evaluated as a time when the newspaper was fully engaged in the public communication of the health sciences. The conclusion is that Jornal da Paulista was mainly a media channel for the public communication of the health sciences.