The Substance: an immersion into Bauman's universe of Consumption and the construction of the self

Authors

  • Matheus Weslley Gonçalves Oliveira Universidade de São Paulo

DOI:

https://doi.org/10.11606/issn.1984-5057.v16i2e231309

Keywords:

The Substance, Communication, Consumption, Human activity, Postmodernity

Abstract

In a society where consumption has become one of the central pillars for the construction of an identity and a sense of “I”, the film The Substance metaphorically exposes the decline of an individual’s sense of self-worth as he or she fails to meet the image-based social expectations, and how the consumer industry finds, in this scenario, a market to be explored. This paper aims to draw a parallel between the topics addressed by the film and the concepts related to consumption and contemporary identity self-construction presented by Bauman in his works.

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Author Biography

  • Matheus Weslley Gonçalves Oliveira, Universidade de São Paulo

    Pós-graduando no MBA Cultura Material e Consumo da Universidade de São Paulo (USP). Relações Públicas pelo Centro Universitário das Américas (FAM).

References

A SUBSTÂNCIA. Direção de Coralie Fargeat. [S. l.]: Mubi, 2024.

BAUMAN, Zygmunt. O mal-estar da pós-modernidade. Rio de Janeiro: Zahar, 1998.

BAUMAN, Zygmunt. Vida líquida. Rio de Janeiro: Zahar, 2007.

LACAN, Jacques. O seminário, livro 11: os quatro conceitos fundamentais da psicanálise. Rio de Janeiro: Zahar, 1992.

Published

2024-12-21

How to Cite

OLIVEIRA, Matheus Weslley Gonçalves. The Substance: an immersion into Bauman’s universe of Consumption and the construction of the self. Signos do Consumo, [S. l.], v. 16, n. 2, p. e231309, 2024. DOI: 10.11606/issn.1984-5057.v16i2e231309. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/231309.. Acesso em: 9 jan. 2026.