Time is money: optimización, identidad y cultura laboral en la sociedad deseada

Resumo

Is it possible to change the culture of optimization refered by the expression "Time is Money"? Given that it is not a natural relationship, and since there are other cultural modes of organizing time and work, it is certainly possible. But how to do it from within a culture marked by such an imprint? We must rethink our collective course, primarily with regard to the criterion of optimization in labor relations. This is where technological capabilities merge with the quantitative criteria of efficiency and a certain social organization. And from the exacerbation of such a relationship we gradually lose the social gains, the value of human relations, and the collective course. The extended labour day progressively consumes our vital capital: time. This may be strange in an era where new technologies allow to perform the same tasks in less time. But in the material culture of productivity this tends to for further work, work that in our capitalist societies only serves to concentrate the revenue. In this article I draw attention to two points to steer such relationships in a different way. (a) The notion of "implication" that leads to consider inadequate the new technologies evaluation and their potential risks in technical terms: we need also to consider the social risk related to social endings. (b) On the other hand, by the concept of "epimeleia" we arrive to the point that to participate in this social construction, we need to begin establishing and manifesting the values of our identity through a internal policy, the construction and defense of our identity.