La polarización de “La Manada”

El debate público en España y los riesgos de la comunicación política digital

Palavras-chave: Polarização digital, Redes sociais on-line, “La Manada”, Twitter, Comunicação política

Resumo

Diversos autores han planteado en los últimos años que el nuevo escenario que genera la comunicación digital provoca que los ciudadanos tengan un papel con mayor protagonismo en el debate público. Sin embargo, al margen de las múltiples oportunidades políticas y comunicativas surgidas de tras la irrupción de las redes sociales digitales, encontramos algunos riesgos y limitaciones relevantes para la comunicación política como la falta de civismo (Incivility). El objetivo de esta investigación es analizar, a través del estudio del caso de “La manada” (de gran repercusión social y política en España) y haciendo uso de técnicas de Big data, la posible polarización de debate público en la red social Twitter y la existencia de este tipo de prácticas negativas, en especial, cuando afectan a las mujeres. Encontramos un escenario de una extrema polarización en el que ambas partes tienden a usar el tema de debate como pretexto para reforzar las posiciones que separan a la izquierda y la derecha en España.

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Biografia do Autor

José Manuel Robles, Universidad Complutense de Madrid

Professor da Universidad Complutense de Madrid

Julia Atienza, Universidad Politecnica de Madrid

Professora da Universidad Politecnica de Madrid

Daniel Gómez, Universidad Complutense de Madrid

Professor da Universidad Complutense de Madrid

Juan Antonio Guevara, Universidad Complutense de Madrid

Professor da Universidad Complutense de Madrid

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Publicado
2019-12-18
Como Citar
Robles, J., Atienza, J., Gómez, D., & Guevara, J. (2019). La polarización de “La Manada”. Tempo Social, 31(3), 193-216. https://doi.org/10.11606/0103-2070.ts.2019.159680
Seção
Artigos