A comunicação digital como desafio global para os sindicatos: lições do Brasil e de Portugal

Autores

DOI:

https://doi.org/10.11606/0103-2070.ts.2021.182000

Palavras-chave:

Comunicação digital, Sindicalismo, Facebook, Brasil, Portugal

Resumo

Enquanto questão transversal a toda a sociedade, a evolução das tecnologias digitais é particularmente desafiadora para os atores tradicionais do mundo do trabalho que, por sinal, estão acostumados ao trabalho em formato presencial próprios dos contatos face a face. Este artigo discute as possibilidades distintas do uso das redes sociais como uma estratégia global de vanguarda para o trabalho organizado. Após um esclarecimento inicial de conceitos úteis a ter em conta na era digital, nós nos concentramos na presença dos sindicatos nas redes sociais, identificando os prós e os contras associados à comunicação baseada na utilização de plataformas digitais. Por fim, o artigo debate as implicações das plataformas sociais enquanto ferramentas para fortalecer redes com atores não sindicais e contribuir para a ampliação da agenda trabalhista. Por meio de uma análise comparativa de quatro confederações sindicais, duas do Brasil e duas de Portugal, argumentamos que, apesar das possibilidades de alcance e interação facultadas pelas novas tecnologias de comunicação e informação, as confederações sindicais mantêm redes restritas e um desatualizado modelo de comunicação de “cima para baixo”.

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Biografia do Autor

Hermes Augusto Costa, University of Coimbra

Associated professor at the Faculty of Economics and researcher at the Centre for Social Sciences (CES), University of Coimbra. 

Bia Carneiro, University of Coimbra

PhD Sociology candidate in the programme “Labour Relations, Social Inequalities and Trade Unionism” at the Centre For Social Studies and Faculty of Economics, University of Coimbra. 

 

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Publicado

2021-08-16

Como Citar

Costa, H. A. ., & Carneiro, B. (2021). A comunicação digital como desafio global para os sindicatos: lições do Brasil e de Portugal. Tempo Social, 33(2), 183-208. https://doi.org/10.11606/0103-2070.ts.2021.182000

Edição

Seção

Dossiê - Lutas trabalhistas transnacionais e repertórios políticos