Scenarios construction processes in strategic planning and strategic design
DOI:
https://doi.org/10.11606/gtp.v18i1.198547Keywords:
design method, new product development, design-driven innovation, anticipationAbstract
Strategic design evolved the scenario building process from the elaborations that took place in strategic planning. The paper discusses such process in both fields, to highlight the design appropriations that were developed by strategic design, along this path. The article is based on the comparative analysis of two process models already consolidated in the literature of each disciplinary field. The deepening of the strategic design model is supported by the exposition of a design process developed by the company Alessi. Through this analysis, the article shows that, in strategic design, the construction of scenarios is eminently a process guided by imagination, towards innovation. Specifically, it is oriented towards design-driven innovation, a type of innovation that works with the meanings of artifacts and that, therefore, is inserted in the dynamics of symbolic production of the sociocultural environment. In this direction, in strategic design, scenario construction is not necessarily related to forecasting, even if it maintains a relationship with the future. Therefore, the article differentiates the concepts of forecasting and anticipation, giving preference to the latter.
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