AUTOMATED TELLER MACHINES’ ADOPTION: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL

Authors

  • Bento Alves da Costa Filho
  • Péricles José Pires
  • José Mauro da Costa Hernandez Uninove

Abstract

The objective of this study is to evaluate the applicability of an adapted version of the Technology Acceptance Model (TAM) to the Automated Teller Machines (ATM) adoption. TAM, originally developed by Davis (1989) and later adapted by Gefen (2003) was based on the Theory of Reasoned Action (Ajzen & Fishbein, 1980) and has been broadly used to identify the antecedents to behavioral intention. Specifically, in this study it was used to analyze the relationship between habit and the two main constructs of TAM, perceived utility and perceived ease of use. Automated teller machines were chosen as object of the study because it has already been adopted by a large part of the population, making easier to evaluate the habit construct, incorporated by Gefen (2003) to the Technology Acceptance Model.

Downloads

Download data is not yet available.

Author Biographies

  • Bento Alves da Costa Filho
    Doutor em Administração – USP
  • Péricles José Pires
    Mestre em Administração – UFPR
  • José Mauro da Costa Hernandez, Uninove
    Professor do Programa de Pós-Graduação em Administração - UNINOVE Doutor em Administração – EAESP/FGV

Downloads

Issue

Vol. 4 No. 1 (2007)

Section

Artigos

License

• O(s) autor(es) autoriza(m) a publicação do artigo na revista;

• O(s) autor(es) garante(m) que a contribuição é original e inédita e que não está em processo de avaliação em outra(s) revista(s);

• A revista não se responsabiliza pelas opiniões, ideias e conceitos emitidos nos textos, por serem de inteira responsabilidade de seu(s) autor(es);

• É reservado aos editores o direito de proceder ajustes textuais e de adequação do artigos às normas da publicação.

How to Cite

AUTOMATED TELLER MACHINES’ ADOPTION: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL. (2007). INMR - Innovation & Management Review, 4(1), 40-56. https://www.revistas.usp.br/rai/article/view/79071