STRATEGIC ENVIRONMENTAL SCANNING: THE STANDARD WAR BETWEEN BLU-RAY AND HD-DVD

Authors

  • Enock Godoy de Souza Faculdade de Informática e Administração Paulista

Keywords:

Economia de rede, guerra de padrões, monitoramento estratégico antecipativo.

Abstract

This article presents a research where a Strategic Environmental Scanning methodology was used to scan anticipative signs related to the likely winner in the standard war between two rival and incompatible technologies: Blu-Ray from the group led by Sony and HD-DVD from the group led by Toshiba, considering only signs sent between July, 2006 and December, 2007. This research is based in the theoretical foundations of Network Economics and Competitive Intelligence, applying the concepts of the later in order to anticipate the outcome of a standard war based on the characteristics of Network Economics. The research was conducted by applying the Lesca Method (2003) in a process of Strategic Environmental Scanning, used in the preparation for information gathering and analysis. Moreover, the information (signs) gathering was implemented by using an intelligent software agent.

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Author Biography

  • Enock Godoy de Souza, Faculdade de Informática e Administração Paulista
    Doutorando em Administração - Universidade de São Paulo - USP MSc in Analysis, Design and Management of Information Systems - The London School of Economics and Political Science - LSE Professor de Pós-Graduação da Faculdade de Informática e Administração Paulista – FIAP

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Published

2009-02-27

Issue

Vol. 5 No. 3 (2008)

Section

Artigos

License

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How to Cite

STRATEGIC ENVIRONMENTAL SCANNING: THE STANDARD WAR BETWEEN BLU-RAY AND HD-DVD. (2009). INMR - Innovation & Management Review, 5(3), 93-109. https://www.revistas.usp.br/rai/article/view/79122