COMPONENTS OF INNOVATIVENESS IN THE SOFTWARE INDUSTRY: AN EXPLORATORY STUDY OF ENTREPRENEURIAL FIRMS IN RIO GRANDE DO SUL
DOI:10.5773/rai.v8i1.662

Authors

  • Cristina Dai Prá Martens Universidade Nove de Julho
  • Henrique Mello Rodrigues de Freitas Universidade Federal do Rio Grande do Sul
  • Jean-Pierre Boissin Université Pierre Mendès France
  • Ariel Behr Universidade Federal do Pampa

Keywords:

Innovativeness, Tendency to Innovate, Entrepreneurial Firms, Entrepreneurial Orientation, Software Firms.

Abstract

This paper is about “innovativeness” in the context of entrepreneurial orientation defined as a firm's trend to innovate. We use the literature on organizational practice to identify and systematize the variables that make up innovativeness in entrepreneurial software firms. Our literature review takes a new look at the concepts of entrepreneurial orientation and innovativeness and presents the conceptual foundation for the study. The empirical portion of the study is a qualitative and exploratory, using in depth interviews with managers of 13 entrepreneurial software firms in Rio Grande do Sul, Brazil. The results of this study demonstrate the importance of innovativeness in the context studied and illustrate how it reverberates in organizations in terms of products and services, processes, financial resources, personnel, creativity and differentiation. It also describes managerial practices that support innovativeness. The study concludes by suggesting a set of five new elements that constitute innovativeness: Global products, New business models, Financial resources for innovation obtained from external sources, Partnerships developed for innovative activities, and practices established for the development of creativity.

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Author Biographies

  • Cristina Dai Prá Martens, Universidade Nove de Julho
    Doutora em Administração pela Universidade Federal do Rio Grande do Sul - PPGA/EA/UFRGS Professora do Programa de Mestrado Profissional em Gestão de Projetos da Universidade Nove de Julho – UNINOVE
  • Henrique Mello Rodrigues de Freitas, Universidade Federal do Rio Grande do Sul
    Doutor em Gestão pela Université Pierre Mendès France – UPMF, França. Professor do Programa de Pós-Graduação em Administração da Escola de Administração da Universidade Federal do Rio Grande do Sul – PPGA/EA/UFRGS Pesquisador CNPq
  • Jean-Pierre Boissin, Université Pierre Mendès France
    Doutor em Gestão pela Université Pierre Mendès France – UPMF, França Professor e Pesquisador da Université Pierre Mendès France – CERAG/UPMF
  • Ariel Behr, Universidade Federal do Pampa
    Doutorando em Administração pela Universidade Federal do Rio Grande do Sul – PPGA/EA/UFRGS Professor da Universidade Federal do Pampa – UNIPAMPA

Published

2011-05-19

Issue

Section

Artigos

How to Cite

COMPONENTS OF INNOVATIVENESS IN THE SOFTWARE INDUSTRY: AN EXPLORATORY STUDY OF ENTREPRENEURIAL FIRMS IN RIO GRANDE DO SUL DOI:10.5773/rai.v8i1.662. (2011). INMR - Innovation & Management Review, 8(1), 248-279. https://www.revistas.usp.br/rai/article/view/79210