Critical aspects of franchise success as viewed by previous franchisees in São Paulo
Keywords: São Paulo, franchising, franchise, system, franchisee, franchisor, failure rate, sale of franchises, management of the franchise network, success, failure
AbstractTo better understand the franchiser / franchisee relationship an investigation was made of franchising in Brazil from the point of view of ex-franchisees. A review of literature provided support for an analytical discussion on important aspects that hinder success in franchising. An empirical exploratory survey of ex-franchisees from various sectors of activity in the city of São Paulo was carried out to identify the factors that most frequently caused dissatisfaction and defection.
Download data is not yet available.
How to Cite
Toledo, G., & Proença, C. (2005). Critical aspects of franchise success as viewed by previous franchisees in São Paulo . REGE Revista De Gestão, 12(1), 43-53. https://doi.org/10.5700/issn.2177-8736.rege.2005.36509