The successful strategy of a grower and distributor of vegetables

  • Cleber Luiz Ferreira Dantas Universidade Federal Rural de Pernambuco; Programa de Pós-Graduação em Administração e Desenvolvimento Rural
  • Rodolfo Araújo de Moraes Filho Universidade Federal Rural de Pernambuco; Programa de Pós-Graduação em Administração e Desenvolvimento Rural
Keywords: Horticulture, Strategy, Organic Products

Abstract

Differentiation, as a successful competitive strategy, was analyzed in the "Sitio Vertentes" which grows conventional, hydroponic and organic vegetables in rural Pernambuco to distribute them in Metropolitan Recife. The focus was on better production, distribution and commercialization efficiency where technical and administrative actions added value and commercial advantages in supplying the higher quality vegetables demanded by customers with enhanced purchasing power. The technical fundamentals of this study are the basic concepts of competitive strategy.

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Published
2006-06-01
How to Cite
Dantas, C., & Moraes Filho, R. (2006). The successful strategy of a grower and distributor of vegetables . REGE Revista De Gestão, 13(2), 67-77. https://doi.org/10.5700/issn.2177-8736.rege.2006.36559
Section
Economia das Organizações